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My
Personal Pledge to You
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Our homes are lifetime investments and they carry with
them strong, personal ties.
We know that selling a home ranks among our clients'
most important experiences and we strive to approach
our task with sensitivity, concern and competence.
I believe that you should know, from the start, the
kind of service that you may expect from me from now
until the transaction is settled.
The items represented herein represent my own pledge
to you, my client.
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Preparing
you and your home for sale
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 We
will tour your home together |
| I need to develop a solid understanding
and appreciation of what your home will offer to a prospective
buyer. Its your home; no one knows its features better.
So please know that I will be soliciting your input to
develop a superior and effective marketing plan. |
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Prepare
a first class comprehensive comparative market analysis
of your home
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| I will professionally determine the most
likely selling price range for your property,within a
reasonable time period, in today's market. When applicable,
I will review potential problem areas, and suggest improvements
which will enhance the salability of your home. |
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| Review
properties that will be in direct competition with you |
| All homes are unique: I will review how
each home is similar - and how it is similar - to your
home so that I can factually evaluate your market position.
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| Familiarize
you with homes most like yours which have recently sold |
| People may ask anything for their homes.
However, the prices for which these homes actually sold
are of paramount importance in establishing a realistic
range within which your home may be expected to sell. |
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| Work
with you to develop a listing price designed to attract
top price, in the shortest period, with the least inconvenience
to you |
| I will consider direct competition in the
market, your own immediate plans and needs, seasonality,
buyer versus seller markets, and pricing practices in
the market. |
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| Provide
you a written estimate with sellers equity |
| I will identify all of the usually charges
and expenses which you can expect to incur during the
selling process. |
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| Explain
marketing customs, showing procedures and selling practices |
| There is much for us to review and I want
you to be knowledgeable and comfortable during the marketing
period. We'll talk about everything from when the sign
is posted, to the appointment procedure, to the MLS tour,
to the presentation of a sales contract to you. |
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| Discuss
the various financing alternatives available to a typical
buyer |
| There is a myriad of financing options available
today. We'll discuss adjustable and fixed rate options,
cap rates, balloons, etc., so that you will be perfectly
knowledgeable when the contract to purchase is presented
to you. |
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| Assist
in finding a home in your new location |
| If you are staying in the area, I will help
you. If you are moving away, I will, at your request,
consult our national relocation network and have a competent
broker contact you from that location. |
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Promoting
and attracting
buyers for your home
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| Prepare
a detailed marketing plan |
| I will produce a Schedule of Events, outline
those marketing steps manually agreed upon, as well as
a plan to keep you informed of our progress. |
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| Consolidate
the features and attractions of your home |
| I'll prepare a listing sheet summary, describing
your home in detail, which will be used as a basis for
advertising, and to provide information to prospective
purchasers and our cooperating brokers. |
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| Communicate
the availability of your home to our entire company sales
staff |
| All of our associates have ready inventories
of buyers. One of my associates may be working with your
buyer right now. |
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| RE/MAX
"FOR SALE" sign to be posted immediately |
| Instant notification to all that the sale
of your home is in professional hands. |
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| Have
your home's exterior professionally photographed |
| For advertising and promotional purposes. |
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| Submission
of your home to the multiple listing service |
| The sale of our home will be managed by
me, but all area brokers will be advised of your homes
availability. |
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| Multiple
listing service home tour |
| As part of our program to promote your home
completely, I will invite other cooperating brokers to
preview your fine home. |
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| Notification
to your neighbors |
| I'll send announcements to your neighbors
announcing that your home is being professionally managed.
I will solicit their interest and that of their friends. |
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| Follow-up
on all showings |
| I will contact all showings to establish
interest, receive valuable feedback and to encourage offers
on your behalf. |
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| Maintain
a viable advertising program |
| Your home will be included in a special
advertising program assuring you of broad and continuing
exposure in area media. |
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| Keep
in touch with you regularly |
| I will be in contact with you regularly
to review changing conditions, adjustments to the marketing
program and to provide meaningful feedback from prospects. |
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| Work
diligently to find a suitable buyer for you |
| You may be assured that I will be working
with you...and for you, continually, until your home is
SOLD. |
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Concluding
the Sale for You
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| Promptly
present all written contracts to you |
| You can be assured that I will contact you
immediately when a signed offer is received. We will meet
at your earliest convenience. |
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| Review
the contracts with you |
| Consistent with legal limitations, I will
revise the contract's term with you. I will advise you
whether specific terms and/or contingencies are ordinary
and realizable in the current market. I will specifically
want to receive the applicability and availability and
financing that your buyer is seeking. |
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| Calculate
a revised Estimate of Seller's Equity |
| Based upon the contract's terms, I will
reevaluate your expected expenses and net proceeds from
the sale, were you to accept this contract. |
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| Negotiate
competently on your behalf |
| I will do my very best to ensure the execution
of a binding, legal contract that represents your best
interest which is completely agreeable to you. |
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Following
Through After the Sale
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| Prepare
and Process all documents for which I may be responsible |
| I will promptly prepare, retain and distribute
any required documents. |
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| Cooperate
fully with your attorney, accountant, or other counselors |
| You need only advise me and I will dutifully
communicate and work with your representatives. |
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| Responsibly
account for earnest or security funds |
| We will agree to hold these funds, in compliance
with the laws of this state, on your behalf, to ensure
contract compliance by your buyer. |
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| Help
arrange financing for your buyer, if necessary |
| Many times, I become aware of attractive
finance programs. If requested, I will provide the buyer's
cooperating broker financing information that may help
satisfy the mortgage contingency more quickly and safely. |
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| Follow-up
and ensure that all contract contingencies and terms are
satisfied in a timely manner; report any deviations or
exceptions |
| I maintain a calendar of pertinent activities
which I review regularly to monitor contract compliance.
I will advise you as to the status of these events. |
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| Participate
in the settlement proceedings, as necessary |
| I attend closings, whenever possible, to
assure a smooth transaction from beginning to end. |
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| Retain
a permanent record of the contract |
| We will maintain a file of all pertinent
documents for a reasonable period. |
